Bluebells in a bottle…

There’s something so magical about walking through the woods in early spring and stumbling across a field full of beautiful bluebells; the delicate blue-violet tone spreading as far as your eye can see. As well as being visually stunning, the bluebells signature scent, so delicate and light yet strong and memorable, is equally as gorgeous…

This fabulous scent is now available to wear! Jo Malone and master perfumer Christine Nagel, have created a Wild Bluebell Cologne in an attempt to preserve the endangered wild flower. Although seemingly abundant, the English bluebell is in fear of being wiped out by the Spanish bluebell. These bluebells have a lighter, less pigmented smell, are paler and don’t have such a delicate droop. The English bluebell’s endangerment is also due to people illegally collecting these beautiful droplets, trying to capture some of their sweetness. The Wild Bluebell Cologne is to be launched this Autumn and allows you to have their scent with you whenever you please so we can leave these enchanting flowers to flourish in their natural environment.